How to Build a Marketing Strategy That Actually Works? - Video Marketing Toolkit | EP 21
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How to Build a Marketing Strategy That Actually Works? - Video Marketing Toolkit | EP 21
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In this episode of the Video Marketing Toolkit, I’m joined by Aimee Elsey to break down how to build a marketing strategy that is practical, measurable, and actually gets used.
We talk about why most businesses fall into “random acts of marketing”, why a proper audit is the best starting point, and how to build a simple plan around what your customers actually need to see (not just what you want to post).
We also run through a real example strategy for launching a local café, covering content, reviews, trust, and how to stay consistent when you are busy.
Chapters
00:36 Marketing strategy, where to start (and who Aimee helps)
03:55 Why a marketing audit comes first
06:06 The common mistakes businesses keep repeating
08:02 Batching content without losing quality
11:34 Value-first marketing (stop the hard sell)
15:16 Positioning and winning your first clients
19:25 Example strategy: launching a local café
22:27 Make content about people, not the brand
27:39 Organic content, and why ads are changing
33:24 Consistency, measurement, and 90-day goals