How To Screen a Startup for Investment

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Investors looking for startup investments need to screen deals efficiently.

Here's a set of criteria to apply to startups before pursuing diligence.

Check the team.

Do they know what they are doing?

Do they have the skills to achieve the goal?

Do they have passion and grit?

Check the business.

Does it address a large market?

Will the business scale?

Will it make good money on a unit economic level?

Check the investment terms.

Is the valuation in line with the market?

Are the terms reasonable?

Check the business for alignment with the investment thesis.

Does the business track with current market trends?

Does it fit the investor's view of the world?

Consider this criterion in screening a startup for investment.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let's go startup something today.

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