Everyone is talking about AI as the next growth engine in SaaS.

But AI is also exposing something much more uncomfortable: a growing trust problem between vendors and customers.

In this episode of Breakthrough SaaS Growth with The Jasons, we’re joined by Catherine Dowden-King, a community creator working with senior data, analytics, digital and AI leaders. Catherine helps leaders become more visible, credible and connected through honest conversation, community and clearer communication around data and AI.

We explore why trust is no longer a soft concept in SaaS. It now directly affects adoption, retention, renewal, expansion and growth.

Customers are being asked to trust more claims, more data, more automation and more AI-driven decisions they cannot always see or explain. That makes clarity, credibility and value proof more important than ever.

In this episode, we discuss:

• why AI is exposing trust gaps that already existed in SaaS
• how vague AI messaging damages customer confidence
• why buyers often trust people and peer communities more than brands
• where sales, product and customer success unintentionally erode trust
• why transparency around data and AI matters
• how trust affects adoption, renewal and expansion
• what SaaS leaders should do differently in an AI-first market

This is not a conversation about AI features.

It is about what happens when customers stop believing you.