There's a story I tell clients that gives them goosebumps every single time. It involves me ugly crying on my bed in 2020, an iced latte's worth of frustration, and a request I made to the universe that was so ridiculous, so unlikely, there was no way it could ever come true. A blue panda.

The universe delivered 3 days later.

And it cracked open everything I thought I understood about subconscious beliefs. I'm talking about the gap between knowing vs believing. This gap is the reason so many of you are stuck in the exact same income, same clients, same ceiling, year after year.

Because you can have the qualifications, read the books, follow the coaches, and still find yourself lowering your prices on sales calls and taking 5 days to post one piece of content. That's the gap between knowing vs believing. And the fix lives inside your reticular activating system, not your strategy.

By the end of this episode, you'll know exactly which side of that gap you're on. And what it actually takes to cross it.

1. The blue panda story, what happens when you ask the universe for a sign so ridiculous it cannot possibly come true, and it does anyway
2. Your subconscious beliefs are running 95% of every decision in your business so better make sure they're aligned with your goals
3. Your reticular activating system can be your best friend or worst enemy, this is how to hack your brain to help you smash your goals
4. Vision boards, journaling prompts, and New Year's decisions are not enough to shift your subconscious beliefs on their own
5. The subconscious mind work I did to build my self belief

1. Apply to work with me
2. The Subconscious Membership
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1. 117. Moving Out of Victim Mentality
2. 132. Harnessing the Reticular Activating System to Turn Dreams into Reality
3. 261. Why Manifestation Isn’t Magic... It’s Just Good Subconscious Programming