In this episode, I talk about one of the most expensive mistakes I see in business: trying to do everything yourself in the name of “saving money.” It feels responsible. It feels scrappy. But underneath it’s often fear dressed up as discipline.

I share a conversation I had with Amber Briggle, where we unpacked how operating from scarcity kept her stuck in the early stages of growth longer than necessary. She believed she couldn’t afford help — so she did everything herself. And instead of saving money, she lost time, momentum, and opportunities she can’t get back.

We also talk about the parallel I see all the time in fitness: no one questions hiring a trainer when they want results faster. Business works the same way. Support isn’t a luxury — it’s a multiplier.

If you’ve been carrying everything in your business alone, this episode will help you reframe what “expensive” actually looks like.

Your One Tip: Identify one thing you’re still doing yourself out of habit or fear. Price out what it would cost to get support. Then ask yourself what it’s costing you not to.

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