How much of your voice are you leaving out online? Annie shares stories of working with women on visibility, the messy reality of putting yourself out there, and the things we’re worried about but rarely say out loud. Kirti and Annie get honest: comparison, confidence, what actually works on LinkedIn (hint: it’s not just posting daily), and how being a little bit more yourself might be the most valuable thing you can do—in business and beyond.

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About Annie:

Annie Meikle is a communications strategist with 17 years of experience helping brandsand senior leaders articulate their narrative with clarity and confidence. She began hercareer at the start of the region’s social media era, where she helped establish theSocial@Ogilvy practice at Memac Ogilvy. As Head of Content at OgilvyOne, she led workfor global brands including Sprite, IBM, SAP, Volkswagen, Kotex and Sony Mobile, shapingcontent designed for real audience engagement in the Middle East.In 2016, she co-founded The Social Shop by Aurora, a Dubai-based social media agencyfocused on corporate and consumer communications in sectors such as technology,aviation, retail, and health. Over time, the agency developed a niche in delivering high-impact social strategies to B2B companies.In 2023, Annie launched Meikle Communications to focus on strategic thought leadershipfor corporates and senior executives — particularly on LinkedIn — alongside employeeadvocacy and social media enablement programs. Her work blends narrativedevelopment, executive positioning, and practical execution frameworks that help leaderscommunicate with influence and purpose.