Want to get booked as a guest on high-quality podcasts? In episode 2 of The PR Podcast Edge, Mark Hunter (Podcast Studio Glasgow) and Lindsay Reid (Lindsay Reid PR) reveal exactly how to craft compelling pitches that actually get responses.

Lindsay shares her proven 3-part pitch framework, why most guest pitches fail, the real value of being a guest, and the technical and mindset shifts needed to stand out. Packed with practical advice for business owners and professionals who want to attract audiences, build authority, and generate quality leads through podcast guesting.

Timestamps

• 00:00 – Stop Making It About You
• 00:33 – Three Pitch Essentials
• 02:11 – Reach and Sharing Strategy
• 03:17 – Why Guest on Podcasts
• 04:48 – Authority and Video Clips
• 07:07 – Guesting Breakthrough Stories
• 09:40 – Pitch Pitfalls and Being Real
• 11:18 – Tech Setup for Remote Guests
• 12:52 – Intro Calls and Pro Production
• 14:38 – Niche Podcasts and Wrap Up

Key Takeaways

• The biggest mistake in podcast pitching is making it all about you — hosts care about the value you bring to their audience.
• Every strong pitch should cover three things: Value to the audience, your Authority, and your Reach (how you’ll help promote the episode).
• Being a guest gives you borrowed audience and borrowed credibility — often more powerful than your own channels.
• Raw, real stories perform better than polished ego trips. Audiences connect with authenticity and lessons learned.
• Poor audio or bad tech setup can kill your chances of being invited back — professional sound and lighting matter.
• Niche podcasts are gold for targeted business growth.

Hosts

Mark Hunter Co-founder, Podcast Studio Glasgow | Podcasting since 2005

Lindsay Reid Founder, Lindsay Reid PR | 20+ years helping clients land media and podcast appearances