『If Sales Is a Game, You Make the Rules — Chris Carter on AI, Preparation, and Winning on Your Terms』のカバーアート

If Sales Is a Game, You Make the Rules — Chris Carter on AI, Preparation, and Winning on Your Terms

If Sales Is a Game, You Make the Rules — Chris Carter on AI, Preparation, and Winning on Your Terms

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概要

Chris Carter has been in the SAP ecosystem for decades — and he's watched AI go from expert systems on a Commodore VIC-20 to a tool that's genuinely changing how enterprise companies forecast, plan, and sell. He's not impressed by the hype. He's impressed by the people who actually use it well.

In this episode, Chris and Lee cover what separates the sellers who are winning right now from the ones firing off AI-generated emails into the void. Spoiler: it's preparation. It's curiosity. It's doing the work before you walk in the door.

Chris shares how he uses Google Gemini to simulate industry-specific discovery — getting the AI to ask him questions one at a time before a customer call, so he shows up already thinking in their world. He breaks down the Gartner analytics maturity curve and why most companies are still stuck at "here's what happened" when the real opportunity is "here's how we change what's going to happen."

He also tells the story of Shea — an SDR who cold-called Lee with bad CRM data, pivoted beautifully when challenged, and ended up as a coaching client who finished last year as number two on his team. The lesson? Stop selling the meeting. Sell the reason to show up.

And then there's the question that anchors the whole conversation: if sales is a game, who makes the rules? For Chris, the answer is simple — and it changes everything about how he competes.

What you'll hear:

  • Why consumer-grade AI is not the same as enterprise AI — and why both matter
  • How to use AI for preparation, not just production
  • The Peloton analogy that scared a room full of Oracle salespeople
  • Why a 0% response rate on a million AI emails is just laziness
  • The "stop selling the meeting" coaching insight that took Shea to #2
  • What it means to make your own rules of engagement

Connect with Chris Carter:LinkedIn: Christopher M. Carter (Wisconsin)Speaker inquiries: christophermcarter.com

Connect with Lee:Contact form: podcast.thoughtsonselling.comSchedule time: meet.acelera.group

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