Jennifer McPherson is the President of Chickenango Marketing Solutions. The company specializes in public outreach and marketing for government agencies, and branding, design, and proposal writing for the AEC (Architecture, Engineering, and Construction) sector. Jennifer started her company at age 46 after gaining 27 years of experience in the AEC industry, and she is now launching Chickenango University, an educational program aimed at enhancing marketing and business development skills in the AEC space.

In today's fast-paced world, the pressure to create perfect proposals can leave teams scrambling to meet deadlines — often working late into the night. But what if there was a way to streamline the process, saving valuable time while ensuring accuracy and compliance? How much could businesses gain by eliminating the most time-consuming parts of proposal preparation?

Jennifer McPherson, a seasoned professional in the architectural, engineering, and construction sectors, points to the power of artificial intelligence to transform this process. She explains that AI can tackle the most tedious and error-prone tasks, such as reviewing complex, ambiguous RFPs and creating compliance matrices, shaving hours off of what used to be a grueling process. By implementing AI-driven solutions, professionals can focus more on strategy and narrative, areas that truly differentiate their proposals in competitive markets. This, she believes, could be a game-changer, giving teams the tools they need to win business while working more efficiently.

In this episode of Own Your Next, Chad Franzen of Rise25 interviews Jennifer McPherson, President of Chickenango Marketing Solutions, to discuss the RFP PursuitAI Hub and its potential to revolutionize proposal development. Jennifer shares insights on how AI can reduce the time spent on early-stage proposal tasks by 75%, cutting down on manual effort and preventing mistakes. She also delves into the broader impact on firms, from increasing proposal quality to allowing teams to focus on win themes.