Next Market Live – The Podcast by Weglot explores what it really takes to grow beyond your home market.

Each episode is a conversation with the people behind that expansion: marketing leaders, partnership managers, founders, and operators sharing their strategies for scaling internationally.

In this episode, Kim Reyes shares how Qonto rebuilt its content model and uses AI-driven localization to stay consistent across markets.

From tone of voice onboarding to agentic workflows, she explains how teams can scale content without losing clarity, nuance, or trust. It’s a practical look at turning localization into a true growth lever.

About Kim:

Kim has an international background and started her career in journalism and editorial strategy before moving into fast-growing tech companies.

She’s spent the past years building brand voice and content systems that scale across markets, across marketing, product, and the organization.

At Qonto, she’s been tackling a key challenge: maintaining brand coherence across languages and cultures while expanding quickly across Europe.

More recently, Kim has been using AI as a productivity lever – not to replace local marketers but to empower them and rethink how content teams operate at scale.

What you’ll learn in this episode:

• How words on a web page translate to trust and emotional connection

• Why consistency isn’t the same as uniformity across markets

• How Qonto approached formal vs informal tone by country

• The differences between translation, localization, and transcreation

• Why AI adoption often starts with internal champions

• How to position AI as a growth opportunity, not a threat

Connect with Kim: LinkedIn

Learn more about AI at Qonto: Medium

Mentioned in the episode: Qonto · Getaround · Dust

Co-Production: MonkeyBird

Studio: Studio The Pod, Paris

Make-up artist: Livia Delacroix

Ready to scale your brand across languages? Weglot uses AI to translate your website into any language in under 10 minutes. Try it for free

Questions? Reach us at support@weglot.com

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