How is your current approach to AEO tracking impacting your growth, and do you actually know which marketing efforts are driving real revenue?

You're likely investing across multiple channels, Google, LinkedIn, CTV, maybe even experimenting with AI-driven search, but the data doesn't quite add up. Sound familiar? That's because today's marketing landscape is fragmented, privacy-restricted, and increasingly driven by non-click channels. In this episode, you'll see why traditional tracking (and even your dashboards) may be misleading you, and how AEO tracking and AI-driven attribution are reshaping how smart CEOs and marketers connect spend to actual business outcomes.

By listening, you'll walk away with:

• A clearer way to connect marketing activity to real revenue—not just clicks and impressions
• Insight into how AI and AEO tracking are changing where and how customers discover your brand
• A practical understanding of how to unify fragmented data into a single source of truth that can boost ROI significantly

Play the episode now to discover how aligning your marketing data with real performance metrics can unlock up to 50% more ROI—and give you the clarity your CFO has been asking for.

Check out:

• (06:30) – The core problem with marketing data: why attribution numbers don't add up and why CEOs and CFOs often don't trust marketing reports
• (18:45) – How cookies, privacy changes, and walled gardens broke traditional tracking—and what that means for your strategy going forward
• (32:10) – The shift to AI, AEO tracking, and unified data: how modern marketers are rebuilding a single source of truth and driving 25–55% higher ROI

About Jeff Greefield

Jeff is an entrepreneur, advisor, and disruptor with three decades of leadership in strategy, growth, and marketing. Jeff is currently building the next generation of AI-Driven Attribution as the co-founder and CEO of Provalytics, a 'cookie-less' attribution & measurement solution that enables marketers to prove the impact of upper-funnel channels like CTV and grow their budgets.