In this episode, Coach Alice shares her deeply personal journey from growing up as a chronically ill child with exercise-induced asthma and ulcerative colitis to becoming a vegan bodybuilder, strongwoman athlete, and coach at Vegan Proteins.

Alice opens up about how years of struggling with inflammation, restrictive dieting, and digestive issues eventually led her to veganism, a change she says completely transformed her quality of life. She also discusses discovering bodybuilding during COVID, winning her bikini pro card in 2024, competing with PlantBuilt, and later transitioning into strongwoman training.

The conversation also dives into body image, learning to embrace growth phases, the importance of self-care, and why coaching is about far more than just weight loss. This is an inspiring episode about resilience, health, confidence, and finding purpose through fitness.

🌱 Coaching Application

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📖 Free 7-Day High-Protein Meal Plan:

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💪 Muscles by Brussels Membership:

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✅ Membership Includes:

• 4 live coaching calls per month
• Monthly home or gym workouts
• 200+ high-protein vegan recipes
• Exclusive app features
• Habit challenges with cash prizes
• A supportive vegan athlete community

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• Apparel: Muscles by Brussels Tank Tops

SCIENCE:

MASS (Monthly Application In Strength Sport): MASS is one of our secret weapons and it continues to be an invaluable resource for us to keep up to date with the latest research. Don’t get swept up in fads or bogus info. Sign up and stay up to date with easy-to-consume journals and support the evidence-based fitness community.

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