Scaling the Un-Scalable: Solving Hard Problems with Brett Chotkevys
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Scaling the Un-Scalable: Solving Hard Problems with Brett Chotkevys
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概要
In this episode, John Hill, AKA Small Mountain, sits down with Brett Chotkevys, CEO and Founder of Assisted Living Mansion. Brett shares his journey from flipping 50 houses a year to revolutionizing the senior care industry through high-end memory care "mansions." We dive deep into his hands-on approach to leadership, the necessity of founder grit, and how to build a resilient culture in a high-turnover industry.
Key Topics:
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The Bottom of the Funnel: Why solving the most difficult end-of-life problems creates a waitlist of customers.
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Culture over Strategy: How Brett's wife and partner uses "life skill" training to retain staff 4x longer than the industry average.
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Operational Resilience: The "Ice Storm" reality—why founders must be willing to know at least a little bit of everything for those moments when they have to step into the trenches.
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Smart Scaling: Using SBA 7(a) and 504 loans to fund $5M+ joint ventures without personal guarantees.
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Design Thinking: Why you should design for the user, but market for the buyer.