In this mastermind episode of Building Brand Advocacy, we break down the Advocacy Maturity Model, a strategic framework for diagnosing exactly where your brand sits on the advocacy spectrum and the precise steps to move from passive mentions to a fully activated community-led growth engine.

Think of it as your strategic advocacy playbook, the kind of session your brand team needs to align on advocacy as a core brand lever rather than a marketing afterthought.

Inside this episode:

• The 5 stages of brand advocacy maturity and how to identify which stage you're at right now

• Why most brands plateau at stage 2 and never break through to genuine brand love

• The structural shifts your team needs to make at each stage of the model

• How to turn community-led growth into a measurable brand asset

• The metrics that actually matter when tracking advocacy momentum

If you’re a marketing leader trying to restructure your team's advocacy strategy, this episode gives you the framework to stop guessing and start growing with intention.

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