What does it take to start a country clothing brand in 2026?
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What does it take to start a country clothing brand in 2026?
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概要
Jacob Lockwood is an entrepreneur and founder of founder of Lockwood Smocks, a growing clothing brand built with grit, identity, and a strong personal story behind it. Jacob opens up about the challenges of building a brand from the ground up, the realities of growth, and the pressure that comes with trying to stand out in a competitive market. He also shares insights from his time in the army and how that experience shaped his mindset, resilience, and approach to business, alongside some great stories from the journey so far.
Books mentioned in What Are We Reading?
📘 Atomic Habits by James Clear
📘 How to Get Rich by Felix Dennis
🎧 Tune in for a raw and honest conversation about entrepreneurship, resilience, and building a brand with purpose.
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