In today's episode, Neville Medhora (Swipefile, Copywriting Course, ex-AppSumo) joins Matt and Kolby to talk about how good copy delivered AppSumo's first $10,000 day, why his flagship Copywriting Course business is being eaten by AI while Swipefile.com is soaring, Neville's content workflow, and why selling software is dead in 2026.

Timestamps:

• 01:19 House of Rave and Dropshipping in High School
• 03:21 Finding Copywriting and AppSumo's First $10K Day
• 05:53 Copywriting Course Dying, Swipefile Soaring
• 11:27 Brand, Style, and Standing Out From AI
• 16:33 How Swipefile's Business Model Works
• 18:44 Why Selling Software Is Dead
• 22:51 The Hybrid Sponsorship Model That Actually Pays
• 26:45 Custom Content and Evergreen Sponsorship Deals
• 33:47 Acquired's $4.8M Pre-Rolls and B2B Ad Math
• 35:57 Why Blogging Is Social Media Now
• 37:15 Neville's Content Flow: Swipefile → Newsletter → Social
• 40:43 Growing a Newsletter in 2026
• 45:00 Why Neville Won't Sell Claude Skills (Yet)
• 52:34 Where To Find Neville

📌 Resources Mentioned:
The Gary Halbert Letters — https://www.thegaryhalbertletter.com
Wait But Why (Tim Urban) — https://waitbutwhy.com

🔗 Connect with Neville Medhora:
LinkedIn — https://www.linkedin.com/in/neville-medhora-654749/
Swipefile — https://swipefile.com
YouTube — https://www.youtube.com/channel/UCSN1tlH1nvAXkv9nnBCmfiQ

🍿 Watch on YouTube

https://www.youtube.com/@growletter