If your social media isn’t bringing you business… it’s not the platform. It’s the strategy.

In this episode of the BNI San Diego Podcast, host Andy Cruz sits down with digital marketing expert Danny Quesada to break down exactly what’s working in social media in 2026—and why most business owners are getting it wrong.

From content fatigue to inconsistent posting, Danny shares a clear roadmap for how BNI members, entrepreneurs, and small business owners can finally use social media to generate visibility, credibility, and real leads.

In this Episode you’ll learn:

✅ Why posting content alone is NOT enough anymore
✅ The #1 mistake business owners make on social media
✅ How to create a simple content strategy that actually works
✅ The difference between top, middle, and bottom funnel content
✅ Why consistency beats creativity (every time)
✅ How to build trust and authority online before asking for business
✅ The real reason your audience isn’t engaging with your content
✅ How to use social media to grow your BNI chapter and attract visitors
✅ Why video content is no longer optional in 2026

👇 If you found value in this episode:

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📤 Share this with a member who’s been putting off social media

Have a topic you’d like us to highlight? Please share with us via email at podcasts@bnisd.com.

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