I recently had the pleasure of joining one of my favorite retail media podcasts, Unlocked, with Austin and Elizabeth. Today, I’m sharing a snippet from that conversation in which we get into something much more personal: my process as a writer, how I consistently create content, and why storytelling has become such a powerful tool in my work.

I also open up about how I actually use AI in my day-to-day workflow (and why I still feel behind!), plus a storytelling framework that’s completely changed how I approach content. And to top it off, I share a slightly embarrassing — but very real — story from my early days in retail media that you likely haven’t heard before.

This episode is sponsored by Mirakl Ads

Timeline

[00:00] – Why I love the Unlocked podcast and what makes it different from typical retail media shows
[00:45] – My real, unfiltered process for creating consistent content (yes, sometimes it’s last-minute)
[02:00] – How I think about content ideas and why I never run out of things to say
[03:00] – The AI tools I actually use (and how they help me scale output)
[04:00] – My storytelling framework and the “Homework for Life” habit
[08:00] – The origin of my retail media journey and the moment that changed everything
[09:15] – The unexpected legal drama behind one of my books

Links & Resources

• Listen to my full appearance on Unlocked
• Subscribe to Unlocked with Austin and Elizabeth on Apple Podcasts
• Follow Austin Leonard, Vice President and General Manager of DG Media Network, on LinkedIn
• Follow Elizabeth Neubauer-Donovan, EVP, Global Head of Commerce & Retail Media Networks @ Acxiom Omnicom, on LinkedIn
• Read my related articles:
  • Writing From the Middle of the Room
  • My Media Diet
  • Get On The Damn Stage
• I'm hosting a LIVE event with In-Store Marketplace and Catalyst Media Consulting on April 22 about In-Store Retail Media: are we measuring the wrong things? We'll discuss New Research on the state of in-store retail media measurement — and why the path forward may actually be simpler than the industry is making it. REGISTER HERE
• Follow my new Instagram account for comedy skits about the quirks of retail media @retailmediabreakfastclub
• Subscribe to Retail Media Breakfast Club's daily newsletter
• Follow Kiri Masters on LinkedIn