Hey everyone, today I'm joined by Barrett King.

Barrett has spent most of his career building agency-facing partnership programs at some of the biggest names in SaaS — HubSpot, Ramp, and now Close CRM, where he serves as Head of Partnerships.

What drew me to Barrett is that he thinks about partnerships the way most agency owners never do: as a deeply intentional relationship that should be defined clearly before a single deal is signed. He's seen agencies build $100M businesses through smart ecosystem alignment — and he's watched others stall out at $250K because they lost themselves chasing what a bigger vendor wanted.

In this episode, we discuss:

• Why most agencies enter partnerships without ever defining what they actually want from them
• The two biggest mistakes agencies make when partnering with SaaS companies
• Why MCP and AI connectivity is changing what it means to be a strong agency partner right now
• And more...

You can learn more about Barrett King on LinkedIn.

If you want to try to Close and get some added perks. Sign up through our affiliate link.

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