『Ep. 128 The Long Game: Amanda DeVito of Butler/Till on Growth, Grit, and Modern Agency Survival』のカバーアート

Ep. 128 The Long Game: Amanda DeVito of Butler/Till on Growth, Grit, and Modern Agency Survival

Ep. 128 The Long Game: Amanda DeVito of Butler/Till on Growth, Grit, and Modern Agency Survival

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今ならプレミアムプランが3カ月 月額99円

2026年5月12日まで。4か月目以降は月額1,500円で自動更新します。

概要

 Amanda DeVito, Chief Marketing Officer at Butler/Till, shares her journey from strategy leader to executive and what it really takes to grow within a single company over 15 years. She breaks down the power of culture, access over “empowerment,” and why modern agencies must embrace collaboration, AI, and adaptability to stay relevant. From building internal evangelists to navigating the future of marketing, Amanda offers a candid look at leadership, brand building, and what agencies must do to win in an increasingly complex landscape. Takeaways Culture and continuous challenge are key to long-term career growth Access, not just empowerment, drives real diversity and impact Strong agencies create internal evangelists, not just employees Collaboration across media, creative, and data is now essential AI will amplify both strong and weak strategies Brand building still matters even in a performance-driven world Relevance comes from understanding audiences deeply Chapters 00:00 Introduction to Amanda DeVito and Butler/Till 01:30 Amanda’s journey into marketing and leadership 04:00 Why culture keeps people long-term 06:00 Diversity, access, and leadership dynamics 08:40 Building internal evangelists at scale 11:40 The shift toward media as a strategic center 14:00 Why collaboration is the modern agency model 16:00 The evolution of storytelling through data 18:00 Short-term vs long-term brand building 19:30 What’s coming in the next 12–18 months (AI & agentic) 22:30 How fast the industry is changing 24:30 Strategy vs tools in modern marketing 26:00 Influencers, relevance, and consumer behavior 28:50 The power of community and virality 30:00 Why people are the ultimate product Learn more about your ad choices. Visit megaphone.fm/adchoices
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