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How did one lawyer go from a silent phone to a wildly successful probate firm? Come find out! In this episode, Sasha Berson chats with Darren Findling, brilliant founder of The Probate Pro. They talk about his journey from working in a tiny closet office to leading one of the *most* successful probate firms in the U.S. Darren breaks down his growth formula: skipping billboards and consumer ads, building a B2B referral engine instead, and focusing on real, authentic relationships. His approach to “making the phone ring until it smokes” paid off big time! Tune in now.

📰 About Darren Findling:
Darren Findling is the highly accomplished founder and President of The Probate Pro. With a legal career spanning over 30 years, he has built one of the most successful probate firms in the United States by combining an “always learning, always-on” leadership style, a referral-driven growth model, and a deep interest in people. Darren has been featured in The New York Times, The Wall Street Journal, and The View, and his firm has been recognized by Law Firm 500 as one of the fastest-growing law firms in the country from 2017 to 2019.

👉 Sasha and Darren explore:
— How billboards, radio, and consumer ads cost more than the case itself (and why B2B referrals are better!)
— How *not* to let ego kill your business: pick a name after your service (e.g., Probate Pro), not yourself.
— The #1 leadership mistake: assuming the best lawyers make the best managers.
— How AI is now the arbiter of knowledge. Make up for this with genuine relationships (this can’t be outsourced, only DIY’ed)

👉 Main Takeaways from the Episode:
— Pick one professional referral partner (CPA, attorney, realtor, financial advisor) and book a coffee meeting with them this week. Ask how you can support *their* business first.
— Write down the one idea you’ve been avoiding because it’s uncomfortable (asking for referrals, following up, speaking up). Do it this week.
— Identify one leadership role currently filled by a lawyer that should be filled by a non-lawyer operator.

📞 Connect with Darren Findling:
• Website: https://theprobatepro.com/
• LinkedIn: https://www.linkedin.com/in/darren-findling

📞Connect with Sasha Berson:
• LinkedIn: https://www.linkedin.com/company/grow-law/
• Instagram: https://www.instagram.com/grow_law/
• YouTube: https://www.youtube.com/@growlaw
• Facebook: https://www.facebook.com/growlaw
• Email: info@growlaw.co
• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/