Founders Should Show Credibility to the Investor

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Investors see many pitches from a wide range of founders.

To stand out, the founder should show credibility to the investor.

Those with exits should put that first in the pitch.

This shows you know how to reach a successful exit for your investors.

Those who were part of companies that exited should also bring up that win.

This shows you know what success looks like and have a hand in it.

Those who have achieved success in their previous job, such as leading a business unit at a major corporation.

This shows you know how to lead people and manage projects.

Those who have substantial technical experience, such as building a significant product.

This shows you know how products are built.

Those who have led successful marketing or sales initiatives.

This shows you know what it takes to run a successful sales and marketing operation.

Founders should showcase their experience to build credibility with the investor.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let's go startup something today.

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