Richard Gearhart and Elizabeth Gearhart, co-hosts of Passage to Profit Show interview Alyssa Pettinato from Alinato Events and MissJudged Podcast.

What does it really take to run a luxury wedding business where clients spend six and even seven figures on a single day? In this episode, we sit down with New York City wedding planner Alyssa Pettinato to explore how she built a thriving, personality-driven events company in one of the most competitive markets in the world. From managing million-dollar weddings and high-emotion family dynamics to pricing strategies, client boundaries, and why you shouldn’t rely on AI to plan your big day, this conversation reveals the psychology, business lessons, and hard-earned insights behind building a profitable, high-touch service brand. Read more at: https://www.alinato.com/ and at: https://www.missjudgedpodcast.com/

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