Hello hello — welcome back to Midlife Mayhem.

Quick update first:

🔥 Muscle Month is back on. 📅 March 29 – April 25 👉 www.musclemonth.com

This is my favourite program to coach because we build muscle properly. And after today’s topic, you’ll understand why that matters more than ever.

Think of your skeleton like a savings account.

You do most of your depositing before age 20.

👉 Up to 90% of adult bone mass is built by 18–20. 👉 Peak bone mass happens by 25–30. 👉 After that? You’re mostly maintaining… then withdrawing.

Bones respond to load.

Lift. Jump. Sprint. Carry.

Muscle pulls on bone — and bone gets stronger.

No load? No signal.

Childhood and teenage years are the aggressive investment phase.

Modern kids:

• Move less

• Sit more

• Scroll more

Bones don’t respond to scrolling.

If little gets deposited early, withdrawals later become dangerous.

Especially for women.

When estrogen drops:

• Bone breakdown speeds up

• Rebuilding slows

• 10–20% bone loss can happen within 5–7 years post-menopause

Layer in:

• Low muscle

• Chronic dieting

• Low protein

• Vitamin D deficiency

• High cortisol

• Sedentary habits

And bone loss accelerates.

GLP-1 medications reduce appetite and body weight.

They work.

But physiology doesn’t care about marketing.

Lose weight rapidly → reduce skeletal load → reduce bone stimulus.

Add:

• Low protein

• Low calories

• Muscle loss

• No resistance training

Now you’re accelerating bone loss.

Is it inevitable? No.

But it requires intention.

And most people aren’t being coached on this.

We already have drugs like:

• Prolia

• Fosamax

And new osteoporosis drugs are in development.

Why?

Aging population. Sedentary youth. Rapid weight-loss pharmacology.

I am not anti-medicine.

I am anti-ignorance.

Awareness changes behaviour.

Build muscle. Load bone. Eat enough protein. Maintain vitamin D. Train properly.

Nobody builds muscle by accident.

Gyms are full of people who never change because they have no strategy.

Muscle building is a skill.

And muscle protects bone.

Bone isn’t cosmetic.

Hip fractures in older adults dramatically increase mortality within a year.

This is about:

• Mobility

• Strength

• Longevity

• Quality of life

Your bone bank is a 40-year project.

You can’t go back to 14.

But you can start now.

If you want to:

• Build muscle properly

• Protect your bones

• Train with strategy

• Stop guessing

Join me.

📅 March 29 – April 25 👉 www.musclemonth.com

Muscle does not happen by accident.

And neither does strength in midlife.

See you inside. 💪🦴