Investors Want Optionality

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Investors follow many startups before investing.

They stall in making an investment to be certain it's a good one.

They look for additional information about the startup, its product, and market before making a final decision.

Investors want optionality.

They want to have as many options available as possible.

This gives them a better return on their investment.

Many investors drop out of a deal without telling the founder.

They want the option of coming back in if the deal turns out to gain traction or momentum later.

This leads many founders to chase investors who have basically said no to the deal.

Founders should ask for the investors' status on the deal.

Are you interested?

If so, how much are you considering investing?

Assuming an investor is interested without confirmation is a dangerous situation.

Once the investor decides on a deal to fund, they typically say no to other deals in the running.

Gain clarity with prospective investors about investing in your startup.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let's go startup something today.

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