https://www.pm-podcast.com/548 - Project work dominates how organizations grow, transform, and compete, yet many projects still fail to create meaningful impact. This conversation examines why delivering plans, schedules, and outputs no longer defines success for project managers. As expectations shift toward value creation and strategic impact, the role of the project manager expands beyond execution into leadership, influence, and decision-making. Antonio Nieto-Rodriguez, a leading authority on project leadership and organizational transformation, explains how organizations have become project-driven and what that shift demands from those leading initiatives.

The discussion highlights how the growth of transformation initiatives, accelerating change, and the increasing use of artificial intelligence reshape project work. Projects now compete for attention and resources in environments overloaded with initiatives, often leading to fragmentation and poor outcomes. The conversation explains why improving methods alone does not raise success rates and why leadership sponsorship, organizational focus, and clear prioritization matter more than ever. Particular attention is given to the tension project managers experience when they remain measured on time and budget while being asked to lead change and create business value.

A central theme of the episode is the gap between delivering project outputs and realizing value. The conversation shows how value emerges through intentional benefit definition, stakeholder involvement, and ongoing dialogue with leaders about outcomes that matter to the organization. Rather than reporting task completion or schedules, project leaders must connect work to measurable improvements such as revenue growth, cost reduction, time to market, or sustainability outcomes. The episode closes with practical guidance on asking better questions, co-creating benefits with stakeholders, and positioning project managers as leaders who drive impact in project-driven organizations.