Moses Nickerson and Matty Fisher, co-founders of Pixlmob and PropMedia, welcome Fraser Almeida, a luxury home photographer, to the PropMedia Show. They discuss luxury etiquette, the dos and don'ts of working in luxury real estate, and what differentiates a luxury real estate photographer.

About Fraser Almeida

Fraser Almeida is based in Las Vegas, Nevada, and has been shooting real estate and architectural photography for about 15 years. His introduction to real estate photography was actually in the luxury sector. He has a degree in graphic design, multimedia, and animation, and started his own company doing website design and TV commercials before getting into photography. He acquired the domain name luxuryhomesphotography.com to promote his real estate services and focus on the luxury market.

Chapter Markers

00:00 Introduction of Moses Nickerson, Matty Fisher, and Fraser Almeida

00:45 Fraser Almeida's Background and Start in Photography

07:09 Differentiation and Distinction in Luxury Photography

08:51 Luxury is a Service, Not Just a Price Point

10:17 Luxury Photography Process and Engagement

11:53 Luxury vs. Architecture and Design (A&D) Photography

14:12 AI Editing and the Luxury Space

17:10 Photography Packages: Basic, Premium, and Luxury

20:56 Separating Luxury Real Estate and A&D/Commercial Websites

22:14 Licensing and Term of Use for Pricing

26:51 Building a Team in the Luxury Market

39:30 Living and Working in the Las Vegas Market

43:00 Trends and the Future of Luxury Photography

47:45 Where to Find Fraser Almeida