In this episode of BrandBucket Academy, host Firas sits down with Margot Bushnaq, Co-Founder and CEO of BrandBucket, to explore the defining traits of a truly great business name. The conversation moves beyond surface-level creativity and dives into what separates a name that simply describes a product from one that builds emotional connection and long-term brand loyalty.

Margot breaks down why a name should reflect the deeper “why” behind a business, how emotional resonance strengthens customer attachment, and why founders must sometimes set aside personal taste to make stronger strategic decisions. If you’re searching for a name that represents your company today and scales with you into the future, this episode offers practical and strategic clarity.

1. A great name connects to your “why.” The strongest business names reflect the reason the company exists, not just what it sells.
2. Good names describe. Great names resonate. A descriptive name may explain the product, but an emotionally aligned name builds loyalty and long-term brand equity.
3. Emotion drives brand attachment. When a name reminds customers of the problem you solve or the feeling you create, it strengthens connection.
4. Founders must check their ego. Personal taste can cloud judgment, which is why outside perspective, feedback, and validation are critical in the naming process.
5. Naming is strategic, not impulsive. The best names balance creativity with practicality and are chosen with long-term growth in mind.

1. “If your name can tie back into the story and the why, it becomes much more powerful.” — Margot Bushnaq
2. “A good name might describe what you do, but a great name makes customers feel something.” — Margot Bushnaq
3. “If you can sit back, check your ego, and let others evaluate the name objectively, you’re making a stronger branding decision.” — Margot Bushnaq

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