Understand Why the Investor Said 'No'

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In pitching investors, the founder will hear 'no' many times.

Without understanding why, the fundraising process can turn into a slog.

By understanding why the investor said 'no', the founder can turn it into an educational experience.

Here are some common reasons why investors say 'no'.

There's no momentum or traction.

If all you have is an idea, it can be hard for the investor to share your vision.

The team is not complete and sufficient for the task at hand.

Take a hard look at the team to see what the investor sees.

Would you invest in a company with this team?

There are too many missing pieces.

There may be no shipping product, clearly defined customer, or target market.

Make sure you have a clear focus on these factors, as the investor will consider these to be table stakes.

The pitch may not convey all the values in the startup.

Make sure the pitch is complete and communicates the value proposition well.

Go to the next step to figure out why the investor said 'no'.

Then use it to improve your pitch.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let's go startup something today.

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