In the last year, three marketing agencies have asked Chris Cooper to buy them out—and dozens of others have disappeared.

The average lifespan of a gym marketing agency is 18 months: They churn through gym owners, only to vanish, rebrand and repeat the cycle.

In this episode of “Run a Profitable Gym,” Coop pulls back the curtain on why agencies keep failing, and then he lays out a better marketing plan for gym owners.

He explains how agencies exploit gym owners who don’t understand marketing and often provide low-quality leads or clients who are attracted by unsustainable offers.

The solution? Stop renting your marketing and build systems you own.

Chris describes four battle-tested marketing funnels that have been refined across thousands of gyms worldwide: referrals, organic social media, content and paid ads.

These funnels feed each other, and once they’re running, they’re yours forever. You'll have a world-class structure that will outlast any agency.

Dive deeper into your marketing systems with Two-Brain’s free resources for gym owners, linked below.

Links

Book a Call

Referral Funnel Guide

Organic Social Media Guide

Content Marketing Guide

Paid Ads Guide

State of the Industry Report

More Free Tools

Gym Owners United

0:00 - Intro

3:35 - Do you need more leads?

7:15 - Problems with agency results

10:24 - What works? The four funnels

15:06 - Build your funnels with a mentor