How to Spot a True Baby Boomer at the Grocery Store (Spotify)
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How to Spot a True Baby Boomer at the Grocery Store (Spotify)
For the first time ever, five different generations are shopping in grocery aisles – each with their own expectations, desires and attributes as customers. Each generation, from Gen Z to Boomers, is changing the grocery landscape. These differences aren't just about preference. They stem from decades of different experiences, technological evolution, and economic contexts that shaped each generation's approach to food shopping. So, sit back and listen to how we Baby Boomers fit into (or don’t fit into) the grocery store landscape
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