In this eye-opening episode of Cash Flow Confessions on Getting to the Bottom Line, host Stephanie Smith sits down with Wes Towers, founder of Uplift360, a digital agency specializing in “Search Everywhere Optimization” for the trades and construction industry. Wes shares a deeply personal financial moment: getting his business professionally valued—only to find out the number was far lower than expected.

What caused the dip? A fear in the industry about AI's rapid evolution and its potential to replace traditional digital marketing services. Wes candidly reflects on the challenges of adapting, the dangers of mismatched cash flow terms, and the strategic pivots required to future-proof a business.

You’ll walk away with real-world insights on:
• Why strong SOPs and recurring revenue streams matter more than ever
• How to handle the emotional gut-punch of a low valuation
• Navigating the evolving digital landscape with AI as both a threat and tool
• What makes a business truly valuable beyond just revenue

Whether you're planning to sell your business or just trying to improve your financial structure, this is a must-listen for any entrepreneur building with the long game in mind.

Learn more about Wes: https://uplift360.com.au/

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My name is Stephanie Smith, owner of New Light Financial Solutions, and we help business owners walk the one clear path to generating more cash in their business. To learn more, visit us online at https://newlightfs.com/

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