⏱️ Top 10 Timestamps 0:00 – Introduction: Recruiting, Teams & The Business of Real Estate 1:20 – Jessica's Recruiting Journey Across Major Brokerages 3:05 – Why Most Team Leads Don't Actually Know What They're Looking For 5:10 – The Real Cost of a 50/50 Split: Value vs. Income 7:50 – Why Agents Leave Teams (and What Team Leads Miss) 10:05 – Leads, Support & Camaraderie: Why Agents Join Teams 13:00 – The Sweet Spot Agent: Why 3–5 Deal Agents Win on Teams 17:25 – Why New Agents Should Start on a Team 20:10 – What Agents Should Look for in a Team Leader 27:15 – Shadowing, Mentorship & Accountability That Actually Works In this insightful episode of The Business of Real Estate Podcast, hosts Lynn Hoffmann and Eric Johnson sit down with Jessica Tsaturyan, Escarpment Niagara's recruiter extraordinaire, to unpack the realities of recruiting, team structures, and what truly makes a real estate team successful. Drawing from years of hands-on recruiting experience, Jessica breaks down why so many teams struggle to attract and retain talent, the disconnect between splits and value propositions, and how changing market conditions have reshaped what agents actually need. Together, they explore why agents leave teams, how team leaders can better articulate their value, and why mentorship, systems, and accountability matter more than ever. This episode is essential listening for team leaders, solo agents considering teams, and agents navigating their next career move in an increasingly competitive real estate landscape.

🔑 In This Episode You'll Learn: Why most teams fail to clearly communicate their value proposition What agents are really looking for when joining a team How splits, support, and systems impact long-term retention Why 3–5 deal agents are the ideal team recruits The importance of shadowing, mentorship, and accountability How to run a real estate team like a true business—not a side hustle

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