Most security & life-safety companies don’t get stuck because they lack hustle—they get stuck because they lack measurement.

In this special feed drop of Entry & Exit, Stephen Olmon and Collin Trimble (Alarm Masters, Houston) walk through their 2026 planning process: how they set revenue/RMR/EBITDA goals, translate them into departmental KPIs, and use actuals vs. budget to decide when to invest, when to cut, and how to avoid “hope-based” growth.

They unpack why so many firms stall around $3M in revenue (comfort + underinvestment), why “Talent Wins” became a non-negotiable, and how to think about emerging trends like AI the right way—starting with a solid tech foundation and the right people before chasing shiny tools.

You’ll also hear the core scorecard metrics they track across sales, marketing, finance, operations, and M&A, plus practical homework you can apply immediately in your own business.

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Stephen Olmon
Collin Trimble

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John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

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