How to present growth so it is defensible, measurable, and scalable.For founders raising and operators building board-ready growth reporting.

John Connolly is a Managing Director at Spectrum Equity, and he explains what he expects to see when a company tells a growth story at the growth equity stage. He covers why founders often stop at simplified metrics instead of going deep on channels, cohorts, and what is actually repeatable. John breaks down two common issues he sees in diligence: when each incremental dollar stops working, and when teams blend organic and paid in a way that hides what is driving performance. He also shares Spectrum’s framing for evaluation: identify what makes the company special, then isolate the few growth drivers that truly move the business.

What you’ll hear

• ​How Spectrum pressure-tests whether growth is durable, not just up and to the right
• ​How to separate organic and paid so you can explain what is really working
• ​What breaks when incremental spend hits diminishing returns, and why teams miss it
• ​A practical way to focus your story: the “special thing” plus a short list of real growth drivers

Chapters

• ​00:35 - Intro: what investors diligence in a growth story
• ​02:48 - The common miss: not going deep enough on growth
• ​03:43 - Diligence issues: incremental dollars stop working, blending organic and paid
• ​05:08 - Compounding advantages and creator-led organic loops
• ​06:36 - Evaluation framework: what is special, then what actually drives growth
• ​08:29 - Why pace of execution matters in fast-moving AI markets

Links & resources

Guest

John Connolly — Managing Director, Spectrum Equity

spectrumequity.com

LinkedIn

Mentioned

Otter

Kajabi

Teachers Pay Teachers

About Frank Growth

Frank Growth is a podcast about how companies actually grow - real operators, real constraints, real decisions.Hosted by Jason Shafton.

Promotional links

• ​Work with Winston Francois: https://wf.team/podcast
• ​Subscribe / Follow Jason: https://www.linkedin.com/in/jasonshafton/