As a creative director, when you’re working on a client project, there’s this a bit of a built-in safety net. You’ve got their goals, their guardrails, their brand voice to guide you as you solve their problem.

But what about when the idea, the brand, the product is yours? When you’re the client? Now that’s a whole different story.

The vision, the execution, the timeline, the risk—it’s all on your shoulders. It’s equal parts exciting and absolutely terrifying.

On this episode we speak with Entrepreneur, Creative Lead and Marketing Consultant, Alejandro Quillici about that moment when you stop thinking about the thing and start doing the thing.

We’re talking about what it takes to actually bring your idea to life—with no safety net and no one to blame but yourself if it fails.

We’ll get into why inspiration energy is not the same as execution energy, how to build momentum with tiny, no-pressure moves, and why treating your idea like a client project can weirdly help you to actually finish it.

For a deeper dive into some of the books and ideas mentioned on the show, check out these links:

- The Lean Startup by Eric Ries: https://theleanstartup.com/

- The Creative Act: A Way of Being by Rick Rubin: https://www.amazon.com/Creative-Act-Way-Being/dp/0593652886

- What are KPIs and Metrics? https://www.youtube.com/watch?v=ItZlTixh6Bs

More on Alejandro:

Website: https://www.alejandroquilici.com/- Instagram: @_allezalex- SoundCloud: https://soundcloud.com/allez-alex