[Top Agency Series] Attracting Investors at Scale Using Equity Crowdfunding With Jason Fishman
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Jason Fishman is the Co-founder and CEO of Digital Niche Agency, a growth marketing and digital advertising firm that helps companies drive customer acquisition, investor outreach, and brand visibility through data-driven campaigns. He launched the agency in 2014 and has since led marketing initiatives for startups and established brands across e-commerce, lead generation, and capital raising. With over 15 years of digital marketing experience, Jason specializes in paid media, content strategy, and scalable growth systems. He also contributes thought leadership and advises emerging companies globally.
In this episode…Attracting investors at scale isn't about luck — it's about systems, strategy, and execution. Many founders launch equity crowdfunding campaigns without a clear plan for generating sustained investor demand. So what actually separates campaigns that raise millions from those that stall early?
Drawing from years of hands-on experience, Jason Fishman, a growth marketing expert specializing in investor acquisition, explains that scaling investor demand requires treating equity crowdfunding as a full-funnel marketing engine rather than a one-time raise. He highlights the need to align audience targeting, messaging, traffic sources, and social proof to guide investors toward confident decisions. When campaigns are built around data-driven projections and continuously optimized channels, momentum compounds instead of fading. Jason also emphasizes that strategic partnerships and consistent content act as force multipliers, significantly expanding reach and credibility throughout a raise.
In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Jason Fishman, Co-founder and CEO at Digital Niche Agency, to discuss how founders can attract investors at scale using equity crowdfunding. They explore how top campaigns drive traffic and conversions, the role of social proof and storytelling, and how metrics guide optimization. Jason also shares insights on strategic partnerships that accelerate investor demand.