How To Build an Elevator Pitch

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

The elevator pitch is the short form of your startup pitch.

It introduces the deal to an investor and gives the key highlights.

The goal is not to tell them everything but rather to intrigue them to learn more about it.

Here's how to build an elevator pitch:

State in five words or fewer what the startup does.

Show two examples of the impact of the startup using numbers.

This could be exploding revenue, such as "We're seeing 50% month over month growth."

It could have an impact on the community, such as "We help feed 5000 children a week."

State the goal of the startup, such as "We're looking to reach a break-even in 4 months."

Choose three words that best describe your startup and work them into the pitch.

Choose three phrases that best describe your startup and build them into the pitch.

The keywords will help the audience understand the context.

The catch phrases will help the audience understand what the startup does.

Consider these steps in building your elevator pitch.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let's go startup something today.

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