Welcome to Origin to Ambition Bytes, where we revisit our archives to bring you a concentrated dose of wisdom from our most impactful conversations.

This week, we're diving back into our fascinating chat with author and elite coach, Cody Royle. What if you could design your personal brand with the same precision as a tech product for 5 million daily users? And what if the secret to chasing massive goals was admitting you have a "screw loose"?

In this concentrated dose of wisdom, Cody explains how his background in UX design gave him a unique advantage, allowing him to "productize" himself and find his "smallest viable audience." He gets brutally honest about the difference between real coaching and what is often just "repackaged management," and shares the entrepreneurial mistake that caused him the most stress. This is a masterclass in strategic thinking, the mindset required for high achievement, and finding your unique path.

In This Byte Episode, We Cover:

The Critical Difference Between Real Coaching & "Repackaged Management": Why so much of what is called coaching in the corporate world misses the point entirely.

The Art of Productizing Yourself: How Cody used his experience in tech to separate "Cody Royle the person" from "Cody Royle the brand" to build a focused and effective business.

Finding Your "Smallest Viable Audience": The Seth Godin-inspired principle that helped him niche down from "coaches" to "elite-level head coaches" to serve a market he deeply understood.

The Founder's Blind Spot: Cody's biggest regret and the one area he neglected that created unnecessary stress and impacted the quality of his work.

The Power of an "Insurmountable" Goal: Why having a big, scary vision is essential for building the determination and stamina required to "stay in the game."

The "Screw Loose" Theory of Entrepreneurship: Cody's candid take on the unique, almost irrational mindset needed to chase the highest levels of success.

The Supportive Employer: The rare and powerful story of a corporate culture that actively encouraged his side hustle, restoring his faith in leadership.

The Ultimate Payoff: The profound, "magical" feeling of impacting the lives of people you've never even met through your work.

Memorable Quotes:

"To be an entrepreneur, I think there needs to be a screw loose."

"I think it's called coaching [in corporate], but it's still just management repackaged."

"I separated Cody Royle the person from Cody Royle the brand... and designed the business like we would a tech product."

"Success in what we are doing is most of it is staying in the game... you never know how close you really were to cracking what you were working on."

"To be able to impact people like that just through written word, I think is magic."

Resources Mentioned:

Cody Royle's Book: Second Set of Eyes

Website: codyroyle.com

Connect with the Host, Sean Dunne:

Website: dominiumcapital.com.au

Thank you for tuning in to Origin to Ambition!

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