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Welcome to Day 27 of the Christmas Advent Calendar Podcast. I’m your host, Lisa-Marie Elkhadraoui, Business Coach and Mentor, supporting women to build powerful, profitable, and aligned businesses through strategy, identity, and intentional growth.

Today’s episode is a must-listen for anyone in a service-based business, including coaches, mentors and consultants who know they are ready to elevate their positioning, attract premium buyers, and stop diluting their expertise.

The brilliant Serena Samra joins me, and together we’re diving into the truth behind premium signature offers, what they really are, why they matter more than ever, and how buyer behaviour is shifting as we move into 2026.

This is not about charging more for the sake of it.
It’s about alignment, clarity, value, and confidence.

Serena and I explore why having a premium signature offer is no longer optional for women who want sustainable growth, deeper client relationships, and a business that doesn’t rely on constant selling or volume.

We talk openly about the evolution of our own businesses, the lessons learned from under-pricing and over-delivering, and the shift that happens when you finally understand how premium buyers think, decide, and invest.

This episode is a reminder that premium clients are not buying hours, deliverables, or surface-level services, they are investing in transformation, trust, and outcomes.

Explore Serena's world HERE

£130k mastermind HERE

Join the Design Boss Diary community on Instagram HERE and discover how you can work with me in 2026.

Join Serena and I in Birmingham on Friday 23rd and Saturday 24th January 2026 for a transformational two day experience that prepares you for your most aligned and profitable year yet.
Find out more HERE

Watch this episode and all Advent Calendar conversations on our YouTube channel HERE.

Our Christmas Giveaway

To celebrate Season 2 of the Advent Calendar Podcast, I’m giving away six incredible prizes:

• 4 women will join me in London for a private in person strategy session, lunch in an exclusive location, worth £1,000 each
• 2 women will receive a fully paid ticket to The Visionary event in Birmingham, worth £540 each

To enter:

1. Leave a review on Apple Podcasts or Spotify
2. Screenshot your review
3. Share it on your Instagram Stories and tag @Design_Boss_Diary

Each review and share counts as an additional entry, with no limits.

If you’ve loved this episode, I would be so grateful for your review. And if you screenshot and share this podcast on your socials, tagging @Design_Boss_Diary, we have a special gift waiting for you.

See you in the next episode, you lovely lot. x