What if the most powerful engine for practice growth has nothing to do with marketing,

technology, or even clinical skill? In dental school, we’re trained to be

exceptional clinicians, but we’re left to discover the secrets to building a

truly thriving practice on our own. I’m here to tell you that the key to

sustainable success—the kind that brings in ideal patients and builds a

bulletproof reputation—lies in a single, counterintuitive principle that most

of the industry overlooks.

In This Episode, You’ll Discover:

• The Unspoken Rule: Uncover the one core concept that separates struggling practices

from legacies of success. It’s something we all know, but few of us practice

with intention.

• A Patient Story That Changed Everything: I’ll share a story about a patient named Hans—a

moment that put me at a crossroads between a short-term gain and a long-term

vision. The choice I made that day became the blueprint for my entire career.

• The Flaw in Traditional Pricing: Learn why the conventional approach to billing may be

silently eroding patient trust and how a simple shift in philosophy can change

everything.

• A Mentor’s Prophetic Advice: Hear the words of my great mentor, Dr. Gerald

Kramer, who predicted that practicing a certain way would cause the right

patients to “line up down the block.” He was right.

This episode isn’t about a new tactic; it’s about a fundamental shift in

perspective. It’s for every practitioner who has ever felt that there must be a

more fulfilling way to build a business. Join me as I reveal the most important

lesson of my career—the one that has brought back more than I have ever given.

Mentioned in this episode:

Transform your practice with Dr. Michael Sonick's "Treating People Not Patients" course

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