This is a very special edition of Raising the Glass, not only does Rom sit down with David Beardmore, Non-Exec Director of the Deposit Management Organisation, this episode was recorded at our inaugural Mixer event at The Ministry of Sound.

If you’re a start-up drinks brand wanting to make it onto the shelves of supermarkets, this is a must listen.

In this conversation, David uncorks what Tesco looks for when they’re discovering new brands and entrepreneurs,

At a time when consumers are more conscious, more selective, and more vocal than ever, he argues that the drinks industry must evolve with them not behind them.

Whether you're building a brand, running a venue, or simply curious about the forces that shape what ends up in your glass, this episode offers a grounded, honest look at where the industry is headed next.

Key takeaways

• Emotional connection is becoming one of the biggest drivers of brand loyalty.

• Getting a listing is not the win it’s the starting line.

• Distribution challenges require resilience, creativity, and community.

• Cultural trends shape consumer choices more than ever before.

• Impulse buying is shifting as behaviours and priorities evolve.

• Building a community around your brand is no longer optional.

• Pricing strategies directly influence loyalty and perception.

Would rather watch than listen? This episode is on YouTube: https://youtu.be/qDrkrLInRnU

LINKS

https://www.linkedin.com/in/davidbeardmore/

https://raisingtheglass.co.uk/

https://www.linkedin.com/in/rebecca-oliver-mooney-65730614/

Podcast production by https://www.gingerwizard.co.uk/