Ever been at a holiday party, networking event, or standing awkwardly near a charcuterie board when someone asks, “So… what do you do?”

And suddenly your brain short-circuits.

You ramble. You minimize. You say something vague like “I help humans” and quietly watch the conversation die.

In this episode, Dr. J.J. Peterson breaks down why leaders dread that question—and how to answer it in a way that actually starts conversations instead of ending them.

Drawing from storytelling frameworks used in Hollywood, J.J. introduces a simple, human one-liner formula designed to help leaders explain what they do with clarity, confidence, and heart.

You’ll learn:

• Why most leaders accidentally confuse or bore people when talking about their work
• The 3-part one-liner formula (problem, solution, success) and why the brain remembers it
• How starting with someone else’s problem builds instant connection
• Why clarity isn’t just good marketing—it’s good leadership
• How a strong one-liner makes it easier for others to remember you and refer you

This episode is for leaders who are unapologetically ambitious—but still deeply human. The ones who want their words to open doors, not shut conversations down.

Because a great one-liner doesn’t pitch. It honors the person you’re talking to. It sparks curiosity. And it gives people a reason to ask the next question.

👉 Download the one-liner worksheet - https://www.drjjpeterson.com/one-liner

If this episode resonated, share it with someone you think is a Badass Softie—a leader who wants to lead with clarity, heart, and confidence.