In this special bonus holiday episode of the MaYapinion® podcast, Maya Roffler breaks down one of the most common struggles women face in entrepreneurship: sales, and why it doesn't have to feel awkward, pushy, or "icky."

After closing out the six-part Ditch Your 9–5 Before the End of 2025 series, Maya returns with a high-impact conversation inspired by direct messages, community feedback, and real struggles shared by founders inside the MaYapinion ecosystem.

In this episode, Maya reframes sales through a leadership lens. Not as persuasion, pressure, or pitching, but as connection, confidence, and problem-solving. She explains why sales are the heartbeat of every business, how mindset shapes results, and why falling in love with talking about your product or service is non-negotiable if you want sustainable growth.

This episode teaches you how to sell without feeling salesy, how to build trust before asking for a sale, and how to create consistent momentum through visibility, relationships, and credibility. Maya shares real-life examples, common mistakes she sees founders make, and practical strategies for building a sales system that actually works without burnout or desperation.

Sales isn't about convincing people to buy something they don't need.
It's about confidently offering a solution you believe in to the people who are already looking for it.

What You'll Hear in This Episode

• Why sales is the most important skill every founder must learn

• The real reason sales feels "icky" and how to change that mindset

• Why belief in your product or service is essential to success

• The difference between pitching and talking confidently about what you do

• Why strangers are more likely to become clients than friends or family

• How to sell without cold DMs, spammy tactics, or pressure

• Where to actually find your ideal clients (and where not to look)

• Why posting links and "posting + praying" doesn't work

• How to use social media as a trust-building tool, not just a content platform

• The power of live video for connection, feedback, and credibility

• Why building an email list is critical to long-term sales stability

• How networking (virtual and in-person) supports sales in the early stages

• Why founders must learn to sell before hiring a salesperson

• How mindset, consistency, and visibility change your relationship with sales

Connect with MaYapinion®

Podcast Website: mayapinionpodcast.com

Website: https://mayapinion.com/

TikTok: https://www.tiktok.com/@mayaroffler
Instagram: https://www.instagram.com/mayaroffler
Instagram: https://www.instagram.com/mayapinionpodcast
Email: mayapinionpodcast@gmail.com