The Author's "Pre-Launch Playbook": Building Hype Months Before Release Day
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The Author's "Pre-Launch Playbook": Building Hype Months Before Release Day
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What if I told you the secret to a blockbuster book launch starts months before your release day? In this episode, we’re diving deep into the 6-Month Book Launch Timeline—a step-by-step marketing strategy that ensures your novel doesn’t just release, it dominates. 💥
You’ll discover how to:
✅ Identify your ideal reader & where they hang out online
✅ Craft an irresistible elevator pitch & one-sentence hook
✅ Build essential author platforms (email list, social media, website)
✅ Recruit ARC readers and generate early buzz
✅ Execute a viral cover reveal and sneak peek strategy
✅ Run powerful pre-order campaigns and grow community engagement
✅ Create launch-day marketing that converts
✅ Sustain momentum post-launch with smart follow-up content
Whether you’re self-publishing or going traditional, this video is your complete guide to making your next book release impossible to ignore. ✨
🔔 Subscribe for weekly author marketing, book launch tips, and productivity hacks to grow your writing career!
Timestamps:
00:00 Intro
00:34 The 6-Month Hype Machine
01:03 Example of a reader persona
05:56 Three Months Out
07:51 Two Months to Go
08:45 The Final Month
10:28 Beyond the Book Lauch, Sustaining the Success