We're wrapping up 2025 with a big, honest business convo and we feel like this is a perfect episode for all our jabbers to end the year!

In our final episode of the year, we’re sitting down with Loni Peterson of LP Creative Events to talk about multiple revenue streams and why it's good for business. She talks about what actually works, what sounds good on Instagram but flops in real life, and why research + testing matters way more than rushing to launch the next shiny idea.

Loni breaks down how she’s approached adding income streams to her business strategically, without burning out or throwing money at ideas that weren’t ready. We talk through common mistakes wedding planners make when diversifying, how to validate an idea before investing time or cash, and how to think long-term instead of chasing quick wins.

If you’ve ever thought, “I should add another income stream… but I don’t know where to start,” this episode is your permission slip to slow down, get curious, and build smarter.

Key Takeaways:

• Why not every revenue stream is right for every season of business

• How to research and test ideas before fully launching them

• Common traps planners fall into when diversifying income

• What sustainable growth actually looks like behind the scenes

• How to make decisions based on data, not panic or comparison

Whether you’re planning for 2026, feeling the slow-season spiral, or just craving a smarter way to grow, this one’s for you. Plus Loni is a professor at CU Boulder and has a lot of wisdom and insights to share. So listen up class!

Listen to the latest and final 2025 episode of Just Another Biz Podcast wherever you get your podcasts and thank you for being part of our 2025. It's been a great year!

Stay tuned for 2026 as we bring you weekly episodes full of great content! Happy Holidays and Happy New Year Jabbers!

You can find Loni online via her website or follow her on Instagram below.

LP Creative Events: https://www.lpcreativeevents.com/

LP Creative Events Insta: https://www.instagram.com/lpcreativeevents/

----

• Website: https://justanotherbizpodcast.com/
• Join Us on Substack for More Content: https://justanotherbizpodcast.substack.com/
• Instagram for the Pod: https://www.instagram.com/justanotherbizpodcast
• Instagram for Kari: https://www.instagram.com/featheredarrowstudio/
• Instagram for Gabby : https://www.instagram.com/causewecanevents