44 Episodes, 7 Events, 1 Baby: Our "No Handbook" Guide to 2025 #LTM136
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44 Episodes, 7 Events, 1 Baby: Our "No Handbook" Guide to 2025 #LTM136
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2025 was a defining year for both the marketplace industry and for Marketplace Universe itself. In this final episode of the year - and Valerie’s last before her maternity leave - Ingrid and Valerie take a clear, honest look at what shaped the past twelve months. They discuss the major industry shifts: the continued rise (and regulation) of Temu, Shein, and AliExpress; the accelerating AI shift from SEO to AI-readable content; the uneven rollout of TikTok Shop across Europe; and the renewed push for marketplace internationalisation. At the same time, they provide insight into their first full year as a small bootstrap startup: the successes and the challenges that Valerie's maternity leave brings with it. They share what worked, what they underestimated, and why transparency, early handovers, and a strong team made all the difference. A reflective, practical year-end episode about an industry in motion - and a business learning to scale sustainably.
A big thank you to all our loyal listeners! We wish you a Merry Christmas and a Happy New Year!