Faith, stewardship, and bold decision-making define this powerful conversation between Josh Peterson and Jason Robinson, Co-Founder of IntegriTech in Northwest Arkansas. Jason shares how he left a successful enterprise IT career at Tyson, stepped into small-business ownership with purpose, and built an MSP rooted in service, intentional growth, and values-driven leadership.

This episode explores how calling, partnership structure, and real business discipline transformed Jason’s journey—from early mistakes to Blue Ocean Strategy thinking and a clearer vision for the future of IntegriTech.

Jason Robinson, Co-Founder of IntegriTech, brings nearly two decades of enterprise experience—spanning storage architecture, large-scale infrastructure design, and church IT ministry leadership. In this episode, Josh and Jason break down:

• What it looks like to transition from corporate stability to entrepreneurship

• Lessons learned from early missteps in pricing, cash flow, and service delivery

• Building a strong 50/50 partnership with clear responsibilities

• The role of faith in business decision-making

• How Blue Ocean Strategy and vCIO services are shaping IntegriTech’s future

Jason offers an honest look at what it takes to grow an MSP sustainably while staying grounded in purpose and stewardship.

• Leaving corporate IT for a faith-driven entrepreneurial calling

• Turning church IT/AV volunteer work into a technical leadership advantage

• Navigating the business learning curve: pricing, cash flow & profitability

• How humility, stewardship, and trust shaped IntegriTech’s culture

• Building an intentional sales engine after years of referral-only growth

• Developing vCIO advisory services clients actually value

• Applying Blue Ocean Strategy to shift beyond commodity MSP work

• Identifying ideal clients and pruning misaligned ones

• Why “who, not how” matters when scaling your MSP

Jason Robinson – Co-Founder, IntegriTech

Company Website: https://integritech.io/

LinkedIn (Company): https://www.linkedin.com/company/integritechmsp/

YouTube (Video Podcast):

https://www.youtube.com/@beringmckinleyvision?sub_confirmation=1

Learn More About the Vision Platform:

https://beringmckinley.com/vision

Apply to Be a Guest:

https://beringmckinley.com/bering-mckinley-podcast-blog

MSP leadership, managed service providers, small business growth, MSP sales, Blue Ocean Strategy, Christian entrepreneurship, business stewardship, vCIO services, operational maturity, BMK Vision Podcast, Arkansas MSP, IntegriTech

Host: Josh Peterson

Producer: Bering McKinley

Episode: #54 – Faith, Stewardship & Blue Ocean Vision (Jason Robinson – IntegriTech)