Scaling Green: The Business of Bringing Sustainable Solutions to Market
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In Episode 7 of Sustainable Solutions, host Lee Fondiller, COO at Solar4Pools, Inc., dives into the often-unseen side of renewable energy innovation—the business and operational challenges of scaling sustainable solutions. While clean technologies may start with great ideas and strong science, turning them into reliable, widely available products requires precision, resilience, and long-term strategy.
Lee breaks down the five critical stages of scaling green, from manufacturing and supply-chain management to installation, project execution, and long-term customer support. Drawing on real-world experience, he explains how delays, material shortages, workforce gaps, and logistical bottlenecks can slow progress—and how successful companies overcome them through smart planning, technology, and partnerships.
This episode offers a behind-the-scenes look at what separates renewable energy companies that thrive from those that struggle. Whether you’re an entrepreneur, investor, or sustainability advocate, you’ll gain a deeper appreciation for the operational excellence required to bring green solutions to market at scale.
Explore more of Lee’s work and insights into sustainable business innovation at leefondiller.com and leefondiller.net.