Ep 57: Megan Ramm - Uber Advertising: Global Head of Sales
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Ep 57: Megan Ramm - Uber Advertising: Global Head of Sales
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Uber is one of the most used consumer apps on the planet. But behind the scenes, a fast-growing advertising business is reshaping how brands reach people in motion.
In this episode of The Snarketing Podcast, Matt Wurst and Valerie Vespa sit down with Megan Ramm, Global Head of Sales at Uber Advertising, to unpack how a “startup inside Uber” has scaled across 70 countries and 10,000 cities.
Megan shares how Uber Advertising drives outcomes across rides and delivery, why attention in motion converts differently, and how creative, commerce, and context now collide in a single moment. The conversation covers Uber’s Creative Studio, Gen Uber research, evolving ad formats, attention-based measurement, and what’s next as Uber expands far beyond rides and food.
It’s a candid look at growth, innovation, and what happens when media meets real life.